Updated: Aug 26
When nicely done with graphic design, a brochure is a great way to promote your business, product, service or organization. It’s also a good way to communicate information about yourself and your company. In this article we will show you how to use graphic design to create a professional looking brochure.
CHOOSE A THEME
Before you start designing your brochure, choose a theme. This will help you decide what colors, fonts, images, and other elements should go into your brochure. You can find themes online, or have a graphic designer help you build a custom branding theme using Canva. You can then easily create beautiful graphical layouts with your own custom branding.
BUILD YOUR BRANDING
If you don't currently have a brand guide to control your branding I highly recommend putting together at least a 2 or 4 page brand guide that shows your preferred fonts, graphic styles, logo use, branding tessellations, etc. It's always best to hire a graphic designer to build your brand- even if you plan to do a lot of the work on your own. Having the core branding elements defined by a professional can make super-easy to create custom brochures that look professional.
CREATE A VISUAL HIERACHY
Once you have chosen a theme, you need to create a visual hierarchy. A visual hierarchy is a set of rules that helps guide the viewer through your brochure. It tells them where to focus their attention and what to pay attention to first.
Make sure that your headline includes keywords that will help people find your brochure online. This means making sure that your headline contains at least one keyword. If you use a keyword tool, make sure that the keywords you choose are relevant to your brochure.
ADD A CALL TO ACTION
Include a focused call-to-action in your brochure so that visitors can take action right away. These CTAs should be clear and easy to read and should sum-up the pitch with the desired action you wish the reader to take.
If you have a larger brochure or publication like a product catalog or magazine and need professional layout and design, I encourage you to reach out to me at Lars Owens Design for a free estimate.