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I build & manage easy to navigate, user-centric web designs that create and convert new traffic to revenue.

I Deliver the Best SEO Optimized Web Design Lincoln, NE Has to Offer

If you require professional web design, and you're also considering SEO, we may be a good fit to work together. I offer fully responsive design on various platforms such as Wordpress, Wix, Squarespace, and Custom Industry-specific platforms. I can also manage your current website and optimize it for both SEO and traffic conversion.

A website design being displayed on a laptop computer showing the responsive web design by Lars Owens Design in Lincoln, NE.
The state capitol of lincoln ne and the lars owens design logo together_edited.jpg
website structure diagram of web design

Websites Designed for Local and National SEO

Why optimize for SEO?

Search engine optimization (SEO) is essential for online visibility, but it isn't just keywords on a page that determine your ranking.

SEO is so important to a new or existing website, that I run a complete SEO evaluation for every client that is interested in working with me. This reporting often determines if we're a good fit to work together.

Website Design Services

  • Fully Responsive, Mobile Focused Website Design

  • Wix, Wordpress, Squarespace, Amazon.

  • E Commerce Sites

  • SEO Optimized Websites

  • Blog Content Creation

  • Conversion Rate Optimization

  • In-House Award-winning Graphic Design Services

What is Mobile-first Responsive Web Design?

With the increasing use of mobile devices for browsing the internet, responsive web design has become essential to ensure optimal user experience across different screen sizes. A mobile-first approach involves designing for mobile devices first before scaling up to larger screens like tablets or desktops. Key principles of mobile-first responsive web design include: Flexible Grid Layouts: Using relative units like percentages instead of fixed pixels allows content to adapt fluidly to different screen sizes. Media Queries: CSS media queries enable designers to apply different styles based on screen width, ensuring that content is displayed appropriately on various devices. Optimized Images: Serving appropriately sized images based on device resolution helps improve loading times and overall performance on mobile devices. Touch-friendly Interactions: Designing for touch gestures like swiping and tapping enhances usability on touchscreen devices. By prioritizing mobile responsiveness in web design, businesses can reach a wider audience, improve SEO rankings (as Google favors mobile-friendly sites), and provide a consistent user experience regardless of the device being used.

Hands of a African-American model showing examples of mobile-first responsive website desi
Easy to navigate user experience design in web design by Lars Owens Design in Lincoln, NE

Easy to Navigate User Experience Design (UX/UI)

User experience (UX) design focuses on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the website. A well-thought-out UX design considers various aspects such as: User Research: Understanding the target audience’s needs, preferences, behaviors, and pain points is crucial in designing a website that meets their expectations. Information Architecture: Organizing content in a clear and intuitive manner helps users navigate the website easily and find what they are looking for quickly. Wireframing & Prototyping: Creating wireframes and prototypes allows designers to visualize the layout, structure, and interactions of the website before moving into development. Usability Testing: Conducting usability tests with real users helps identify any issues or areas of improvement in the design before launching the website. By focusing on user-centric design principles, UX designers aim to create seamless and enjoyable experiences for visitors, ultimately leading to higher engagement and conversions on the website.

Why Use Advanced Color Theory in Web Design?

In web design, color theory plays a crucial role in creating visually appealing and effective websites. The choice of colors can evoke specific emotions, convey brand identity, and influence user behavior. Understanding the basics of color theory is essential for designers to create harmonious and engaging web experiences. Color theory consists of the following key principles: Hue: This refers to the pure spectrum colors like red, blue, and yellow. Different hues can create different moods and associations on a website. Saturation: Saturation refers to the intensity of a color. Highly saturated colors can grab attention, while desaturated colors can create a more subtle look. Value: Value represents the lightness or darkness of a color. Using contrasting values can help in creating visual hierarchy and guiding users’ attention on the website. Complementary Colors: Complementary colors are opposite each other on the color wheel (e.g., blue and orange). They create high contrast and can be used to make certain elements stand out. Analogous Colors: Analogous colors are next to each other on the color wheel (e.g., blue, green, teal). They create a sense of harmony and are often used for a cohesive look. By applying these principles effectively, designers can create visually appealing websites that resonate with users and reinforce brand identity.

Exploring advanced color theory in website design by Lars Owens Design in Lincoln, NE


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