Larry Owens
Nov 28, 2017
Updated: Mar 18, 2023
We all know the cost of exhibiting at a trade show can be a large portion of an annual marketing budget. As expensive as a show is to attend, renting or purchasing a display can be a large portion of the show budget. When planning your next trade show booth keep these design tips in mind...
Unless your design requires a highly colorful pallet, keep your color selections to 1 or 2 hues. Use the colors of the brand, business or product your are promoting. Try using shades of hues for more color variation.
When placing type or other elements in a large display consider an underlying structure for the "entire" display and use it to place and anchor elements. Treat the entire display as your canvas, don't try to design a trade show display 1 panel or section at a time.
Use short lines of type or slogans that are instantly readable. Use large images to convey the messages visually. Don't place paragraphs or phone numbers and addresses on your display- use it to bring people in and give them a brochure. Or use a monitor to loop more detailed information with video. When it comes to trade show display design less is truly more.
A trade show display only has a fraction of a second to capture someones attention as they walk by absorbing everything they are experiencing. Visibility becomes especially critical with an in-line booth location. Use negative space in your design to help your booth stand out from the clutter of a trade show floor.
The Image is a Design Rendering of a 20 x 20 Trade Show Display
Come see how 20 years experience can benefit your next trade show display project.
https://www.larsowensdesign.com/graphic-design
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